About Next & More
Next & More is the web platform of design explorer Martin Ludvigsen.
I am working as an Associate Professor in interaction design and as a Business Consultant to push the edges of design and innovation.
Next & More is my company, web page, blog, and personal think tank, containing the various lines this exploration takes.
Research
My main research focus is on the iSPORT project where I am leading the exploration towards designing and developing better user experiences within three topics:
- Elite athletes and training equipment for developing kinesthetic empathy, or better performance in direct man-to-man combat
- Developing better audience experience at sporting events through interaction design
- Developing new interfaces for fitness and sports in schools and non-elite environments
Through all three topics the focus is on developing technologies for movement and supporting bodily interaction.
Consulting
As a design consultant I work with companies to develop their products and services' overall user experience, and as a sparring partner in business development. The design approach is a powerful supplement to standard approaches to strategic development. Imagining and prototyping the future is my craft and specialty.
I also give lectures and presentations of the design approach as Design Thinking, in order to tell people how important it is to work with openly framed, exploratory questions when trying to develop the next successful product or service for their company. Design Thinking seems to not be compatible to standard process tolls like LEAN, but when used in the right way it is.