Next & More is the web platform of design explorer Martin Ludvigsen.
I am working as an Associate Professor in interaction design and as a Business Consultant to push the edges of design and innovation.
Next & More is my company, web page, blog, and personal think tank, containing the various lines this exploration takes.
My main research focus is on the iSPORT project where I am leading the exploration towards designing and developing better user experiences within three topics:
- Elite athletes and training equipment for developing kinesthetic empathy, or better performance in direct man-to-man combat
- Developing better audience experience at sporting events through interaction design
- Developing new interfaces for fitness and sports in schools and non-elite environments
Through all three topics the focus is on developing technologies for movement and supporting bodily interaction.
As a design consultant I work with companies to develop their products and services' overall user experience, and as a sparring partner in business development. The design approach is a powerful supplement to standard approaches to strategic development. Imagining and prototyping the future is my craft and specialty.
I also give lectures and presentations of the design approach as Design Thinking, in order to tell people how important it is to work with openly framed, exploratory questions when trying to develop the next successful product or service for their company. Design Thinking seems to not be compatible to standard process tolls like LEAN, but when used in the right way it is.
Spiral Dynamics and the Israel/Palestine Conflict (Don Beck) from Integral Life on Vimeo.
I’d like everybody to notice how Don Beck talks about design in this video.
As you might now I like to talk about Spiral Dynamics and how it can work as a perspective on design problems.
Based on this quite high level idea of design that Don Beck expresses here,
lets talk about strategic design
lets talk about complex design
lets talk about the role of the designer and the processes applied
The designer is often the person who walks away when the stuff’s ready to be made. The designer is the planner, the thinker, the investigator, but not the bricklayer.
And concerning prcess facilitation the designer can no longer be only the expert that is asked to give the answer – then walks away to think in the studio and finally comes back with the answer. And when that’s no longer the case – are we really talking about designers here – or are we talking about some other form of practice?
